Sample Report Demo
Example: Manchester Accountancy Firm
This is a fictional sample report to show format and depth. It is not a real customer report and does not represent a live client engagement.
Balanced view across SEO, AEO, and GEO signals.
Core search foundations are generally sound.
Answer extraction is possible but can be clearer.
Entity trust signals are present but uneven.
Trust / Entity Signals
Schema / Machine Readability
Conversion Readiness
Top 3 Priority Actions
Priority 1
Add AccountingService and Organization schema to the homepage and service page so AI systems can match the firm to commercial queries.
Priority 2
Restructure /what-can-we-do-for-you with separate sections for tax returns, bookkeeping, payroll, accounts, audit, and business advisory.
Priority 3
Add a visible FAQ block and FAQPage schema on the main service page to improve answer extractability for buyer questions.
Evidence-based Findings
Schema and machine readability
HighAffected page: https://example-accountants.co.uk/
Measured evidence: No JSON-LD schema detected on analysed pages.
Business impact: Lower confidence for AI and search systems when mapping service/entity intent.
Recommended fix: Implement Organization + AccountingService schema with confirmed firm facts.
Difficulty/Time: Medium / 45-90 mins
Service clarity
HighAffected page: https://example-accountants.co.uk/what-can-we-do-for-you
Measured evidence: Service sections are broad and mixed; limited explicit service headings.
Business impact: Potential clients may not quickly confirm service fit.
Recommended fix: Create dedicated H2 sections per service with who-it-is-for and next-step CTA.
Difficulty/Time: Medium / 2-4 hours
Conversion readiness
MediumAffected page: https://example-accountants.co.uk/contact
Measured evidence: Contact path exists, but contextual service CTAs are inconsistent across analysed pages.
Business impact: Visitors may delay enquiry when next steps are not consistently surfaced.
Recommended fix: Add service-page CTAs that link directly to the enquiry path with clear intent language.
Difficulty/Time: Low / 1-2 hours
Example affected pages
| Page type | URL | Focus |
|---|---|---|
| Homepage | https://example-accountants.co.uk/ | Schema and entity clarity |
| Service page | https://example-accountants.co.uk/what-can-we-do-for-you | Service structure, FAQ, answer readiness |
| About page | https://example-accountants.co.uk/about-us | Trust and professional proof consistency |
| Testimonials page | https://example-accountants.co.uk/testimonials | Methodology/proof framing |
| Contact page | https://example-accountants.co.uk/contact | Enquiry path clarity |
Implementation checklist
- Add Organization + AccountingService schema with confirmed business details.
- Implement FAQ block with visible questions and concise answers on the service page.
- Improve H2 service structure and internal links from homepage to service sections.
- Strengthen process/proof copy on testimonials and service pages.
- Review mobile performance opportunities for LCP/TBT on key pages.
Example schema recommendation card
Suggested type: AccountingService + Organization. Review before publishing and replace placeholders with confirmed business details.
{
"@context": "https://schema.org",
"@type": "AccountingService",
"name": "[Confirmed firm name]",
"url": "https://example-accountants.co.uk/",
"areaServed": "[Confirmed service area]",
"provider": {
"@type": "Organization",
"name": "[Confirmed firm name]"
}
}Review before publishing: true